Browsing Economic and Management Sciences by Subject "Technology acceptance model"
Now showing items 1-2 of 2
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Modelling the factors influencing Generation Y consumers' adoption of streaming services
(North-West University (South Africa), 2022)Within the last decade, individuals have started enjoying the benefits of streaming services which offer individuals unlimited entertainment options. The global entertainment and media industry has been transformed by ... -
A validation of the technology acceptance model on BI systems in a South African pharmaceutical organisation
(North-West University (South Africa) , Potchefstroom Campus, 2016)The aim of this study was to determine whether the relationship proposed by Technology Acceptance Model (TAM) that is, Behavioural intention to use (ITU) = Perceived Usefulness (PU) + Perceived Ease of Use (PEOU), remains ...