Browsing Economic and Management Sciences by Subject "marketing"
Now showing items 1-9 of 9
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Assessing the influence of radio advertising on consumer purchasing decisions
(North-West University (South Africa), 2020)Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ... -
Developing a post-harvest market model for maize in South Africa
(North-West University (South Africa), 2021)This paper aims to develop a post-harvest marketing model, tailored to the bespoke requirements of Vlakvlei Boerdery (Pty) Ltd, with the earmark of utilising its private grain handling and storage facilities to the fullest. ... -
Developing and validating a brand personality trait scale for South African professional sport teams
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The concept of sport marketing has been present for ages. This is an alternative tool available for general marketers and sport marketers. The concept of sport marketing has been applied by many companies to promote and ... -
Die bemarking van die Wagyu as 'n beesras in Suid-Afrika
(North-West University, 2019)Formal marketing structures and markets that accommodate the unique characteristics of the Wagyu cattle breed, have not yet been established within the borders of South Africa. The existing South African marketing framework ... -
The effect of different visual variables and images on the reaction of a general target market
(North-West University, 2018)The unmanageable amounts of marketing information consumers are exposed to - also known as marketing clutter - are identified as one of the major problems that the modern marketing specialist faces on a daily basis. The ... -
Examining the use of communication activities within SMEs in the Vaal Triangle
(North-West University, 2019)Small and medium enterprises (SMEs) have a very important role to play in the South African economy. Not only do they contribute to the country's Gross Domestic Product (GDP), but they also create jobs to remedy the problem ... -
A proposed business plan for an out-of-home media platform business in Gauteng
(North-West University (South Africa), 2021)The ever-changing business environment poses both opportunities and threats for new entrepreneurs, but it is essential to know when to pursue an opportunity. A new business can be very challenging, so it is crucial to ... -
Social media as marketing tool for small, medium and micro enterprises in Gauteng
(North-West University (South Africa), 2019)People use social media on the World Wide Web (WWW) to share information and to express their opinions and share their different interests. Social media has changed the world of communication and it is evident that social ... -
Social networks utilised by SME's within the tourist destinations of eastern Free State
(North-West University, 2012)South Africa the development of small tourism businesses are extremely vital for job creation and a development of a new economy. The South African tourism industry has to look at more innovative ways for marketing their ...