Browsing Health Sciences by Subject "Consumer behaviour"
Now showing items 1-7 of 7
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Antibiotic use and resistance patterns in the Namibian private health sector
(North-West University (South Africa) , Potchefstroom Campus, 2016)The general aim of this study was to understand antibiotic use in the private health sector of Namibia. Specifically, the study set out to ascertain the relationship, if any, between prescribing patterns, antibiotic use ... -
Consumers' expectations of furniture labels during their pre–purchase information search : toward label development
(North-West University, 2010)Labels serve as a source of external information during the consumer decision–making process, and frequently contribute to consumers’ prior knowledge of different products as well as their search activities prior to purchase ... -
Describing the brand wearing male consumer and his searching and evaluating behaviour in the retail environment
(North-West University, 2008)The behaviour of the male consumer in the retail environment is under-explored. Literature indicates that the market for men's clothing is growing and is becoming increasingly important to clothing retailers. It was also ... -
E-tailing: consumers’ perceived risks and coping strategies – a study performed in Potchefstroom, North West Province
(North-West University (South-Africa), 2020)Consumers find themselves in a digitally sophisticated world in which electronic resources such as the internet simplify lives by providing them with instant information, which in return enables them to make informed ... -
Exploring the relationship between selected internal consumer behaviour variables and the emotional response to the sensory properties of chocolate
(North-West University (South Africa), 2020)Sensory properties of food products are assumed to influence emotional product conceptualisations. However, this link requires further research, and consumer behaviour variables are generally not considered in emotional ... -
A model of consumers' perceptions of food additives and consequent purchasing behaviour
(North-West University, 2007)The primary objective of this study was to apply the Elaboration Likelihood Model of persuasive communication to consumers' perceptions of food additive labelling. The model was used to explain how consumer information ... -
The use of clothing labels by female black low–literate consumers
(North-West University, 2012)Low-literate consumers display distinctive behaviour in the marketplace, and in the first phase of a mixed method study, the aim was to explore the challenges and coping strategies of low-literate clothing consumers. Due ...