Browsing Humanities by Subject "Korporatiewe handelsmerkbestuur"
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Personeel se persepsies rakende die aard van Senwes Hoofkantoor se korporatiewe handelsmerk en werknemerverhoudings
(North-West University (South Africa) , Potchefstroom Campus, 2016)Corporate brand building centres on the employees of a business since their everyday actions represent the corporate brand. This corporate brand that is communicated to all the stakeholders should embody the communicated ... -
Personeel se persepsies van onderskeidelik die Noordwes-Universiteit en Potchefstroomkampus se korporatiewe handelsmerk en -bestuur
(2015)Although every organisation disposes of a corporate identity, it is not a given that the organisation will also have a corporate brand. Corporate brands refer not only to the visual corporate identity elements such as the ...