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Die geelpers in Suid-Afrika : 'n analise van die Kaapse Son, Daily Voice en Daily Sun / M. Botha

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dc.contributor.author Botha, Marzahn
dc.date.accessioned 2009-12-14T10:15:18Z
dc.date.available 2009-12-14T10:15:18Z
dc.date.issued 2009
dc.identifier.uri http://hdl.handle.net/10394/2649
dc.description Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2009.
dc.description.abstract Although the yellow press has been in existence in Great Britain and the USA since the start of the 19th century, it has only recently been introduced in the South African media environment. The mainstream press like Rapport and Beeld have showed certain characteristics of the yellow press for a while now, but rather present a combination of both trivial and more serious news to the reader. The arrival of the yellow media which brought along a more sensational approach to news became also visible in more serious papers. This phenomenon is called "tabloidisation". The yellow press can be distinguished from serious papers on the basis of its nature and presentation. These characteristics can be divided into three categories, namely news themes, language and style, and presentation. The yellow press can be recognised by the amount of news items that focus on scandals and gossip involving celebrities, sex and crime. These media communicate in a informal and an easy understandable way with the readers,. These publications often make use of crude language and the stories are mostly people-driven. The yellow press publication can be seen as an entertainment package, because the aim is to entertain the reader. A vivid news package is presented to the reader by using bold headlines, large photos, graphics, colour and a captivating front page. This study investigates the characteristics of the yellow press. It investigates whether and how these characteristics are presented under the categories news themes, language, style and presentation of three local daily tabloids, namely the Kaapse Son, Daily Voice and the Daily Sun.
dc.publisher North-West University
dc.subject Tabloids en
dc.subject Daily Sun en
dc.subject Daily Voice en
dc.subject Sunday Sun en
dc.subject Sunday World en
dc.subject Yellow press en
dc.subject Tabloidisation en
dc.subject Popular press en
dc.subject Features en
dc.subject Sensation en
dc.subject Sex en
dc.subject Crime en
dc.subject Development en
dc.title Die geelpers in Suid-Afrika : 'n analise van die Kaapse Son, Daily Voice en Daily Sun / M. Botha en
dc.type Thesis en
dc.description.thesistype Masters


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    This collection contains the original digitized versions of research conducted at the North-West University (Potchefstroom Campus)

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