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dc.contributor.advisorVisagie, J.C.
dc.contributor.authorTurner, F.E.
dc.date.accessioned2018-09-13T13:26:36Z
dc.date.available2018-09-13T13:26:36Z
dc.date.issued2018
dc.identifier.urihttps://orcid.org/0000-0001-8179-2107
dc.identifier.urihttp://hdl.handle.net/10394/31077
dc.descriptionMBA, North-West University, Potchefstroom Campus, 2018en_US
dc.description.abstractThe unmanageable amounts of marketing information consumers are exposed to - also known as marketing clutter - are identified as one of the major problems that the modern marketing specialist faces on a daily basis. The human brain absorbs 90% of information through the sense of sight - therefore, the visual imagery utilised in marketing will contribute most to success. The focus of this mini-dissertation will be on investigating how marketing specialists can utilise visuals used in marketing more effectively by obtaining an understanding of the physical and psychological reaction that marketing visuals have on consumers. The visual aspects investigated in this mini-dissertation include colours, object placement, symbolism, body language and font usage.en_US
dc.language.isoenen_US
dc.publisherNorth-West Universityen_US
dc.subjectColoursen_US
dc.subjectvisualsen_US
dc.subjectbody languageen_US
dc.subjectmarketingen_US
dc.subjectimagesen_US
dc.subjectreactionen_US
dc.subjecttargetingen_US
dc.subjectperceptionen_US
dc.subjectbehaviouren_US
dc.subjectemotionsen_US
dc.subjectresponseen_US
dc.titleThe effect of different visual variables and images on the reaction of a general target marketen_US
dc.typeThesisen_US
dc.description.thesistypeMastersen_US
dc.contributor.researchID10058818 - Visagie, Jan Christoffel (Supervisor)


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