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dc.contributor.authorMostert, Pieter G.en_US
dc.contributor.authorPetzer, D.J.
dc.contributor.authorSteyn, T.F.J.
dc.date.accessioned2010-08-04T15:33:33Z
dc.date.available2010-08-04T15:33:33Z
dc.date.issued2009en_US
dc.identifier.citationMostert, P.G. et al. 2009. Customer retention practices of group, or branded hotels, as compared to private or owner-managed hotels: an exploratory study. Journal of Contemporary Management, 6:274-297. [http://journals.co.za/content/jcman/6/1/EJC51048]en_US
dc.identifier.issn1815-7440
dc.identifier.urihttp://hdl.handle.net/10394/3250
dc.identifier.urihttp://journals.co.za/content/jcman/6/1/EJC51048
dc.description.abstractThere is room for improvement when it comes to customer retention in the hotel industry in South Africa. This study explores the importance attributed to customer retention practices by the managers of group or branded hotels, as opposed to private or owner-managed hotels. For group or branded hotels, as well as for private or owner-managed hotels, the overall importance attributed to customer retention activities does not differ significantly. It is hoped that the findings of this study will add to the relatively limited research into services marketing in the hospitality industry - and specifically in the hotel sector.
dc.publisherUniversity of Johannesburg
dc.titleCustomer retention practices of group, or branded hotels, as compared to private or owner-managed hotels: an exploratory studyen_US
dc.contributor.researchID13238493 - Mostert, Pieter Gerhardus
dc.contributor.researchID11196092 - Petzer, Daniel Johannes


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