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dc.contributor.authorOkonkwo, Chinedu Wilfred
dc.contributor.authorTaylor, Estelle
dc.contributor.authorHuisman, Magda
dc.identifier.citationOkonkwo, C.W. et al. 2019. The adoption of m-commerce applications: rural dwellers’s perspectives. Proceedings of the 12th IADIS International Conference Information Systems 2019: 99-106. []en_US
dc.description.abstractIn recent years, mobile applications (mobile apps) have gained widespread acceptance. Mobile apps services have effectively encircled most of the human activities, with the purpose of improving the living standard of the entire public. The adoption and diffusion of a mobile app are influenced by its characteristics. This study examines the adoption and diffusion of mobile commerce among the people living in a remote area of South Africa to determine the relationship between the characteristics of innovations and the adopters' attitudes. Through a survey that used diffusion of innovation as the basic framework, the opinions of the participants living in Mbongolwane in the Uthungulu District Municipality in the KwaZulu-Natal province of South Africa were gathered. A total of 120 out of 300 questionnaires distributed, were returned, giving a response rate of 40%. It was found that the perceived attitudes of the rural dwellers are closely related to the characteristic of innovations as well as the adoption of mobile commerce. Also, the findings indicate that though the people are very keen to receive a new technological invention, they are still late adopters. This research work offers a support in improving the adoption and diffusion of mobile apps among the rural inhabitantsen_US
dc.subjectMobile applicationsen_US
dc.subjectAdoption and diffusionen_US
dc.subjectRural dwellersen_US
dc.subjectCharacteristics of innovationsen_US
dc.titleThe adoption of m-commerce applications: rural dwellers’s perspectivesen_US
dc.contributor.researchID10068732 - Taylor, Estelle
dc.contributor.researchID10066896 - Huisman, Hester Magrietha
dc.contributor.researchID24908363 - Okonkwo, Chinedu Wilfrid

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