Identification and comparison of export opportunities for South African products and services
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The objective of this study was to provide guidelines for the export promotion of products and services in South Africa. The study outlined the background to the original decision support model (DSM) and the adaptations that were made for products in South Africa in section 2. The study also explained the decision support model that was developed for services in South Africa in section 3. No other model exists for services that perform the same function and therefore this model offers a great contribution to the literature. Both these models provide a list of realistic export opportunities for products and services in South Africa and the models provide a scientific-based tool that can be used by the DTI in South Africa to formulate export promotion strategies.