Supply chain management in selected clothing retail businesses / Jianling Wu
In today's highly competitive, global market place the pressure on organizations to find new ways to create and deliver value to customers grows ever strong. At the same time, market maturity combined with new sources of global competition has led to over-capacity in many industries leading to an inevitable pressure on price. Managers are increasingly interested in actively managing their supply chains because of environmental changes. The study is aimed to identify the importance of effective supply chain management and call out the awareness on the supply chain management in the clothing retail business. The main objective of the study is to provide a h e w o r k for effective supply chain management in the retail clothing business and give some recommendations on how to achieve effective supply chain management. Supply chain management plays an important role on the competitive relativities in achieving success in the market place. The focus of supply chain management is upon the management of relationships in order to achieve a more profitable outcome for all parties in the chain. The framework of effective supply chain management can be described as a network of production under the economic and market environment which processing with the characteristics as purchasing, distribution, customer, and demand to purchase again. Each part of the operation in the model provides the positive effects to the others under the whole supply chain management to avoid the uncertainty and improve the competitive advantage. Information technology can be used to facilitate the company to achieve effective supply chain management. The empirical study provided a clearer vision on the supply chain management from the practical aspect. The survey greatly confirmed importance and significant effects of supply chain management in the retail clothing business.
- ETD@PUK