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Browsing ETD@Vaal Triangle Campus by Author "Van der Westhuizen, Frederick Jacques"

Boloka/Manakin Repository

Browsing ETD@Vaal Triangle Campus by Author "Van der Westhuizen, Frederick Jacques"

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  • Van der Westhuizen, Frederick Jacques (North-West University, 2009)
    Given the increase in popularity of Lifetime Value (LTV), the argument is that the topic will assume an increasingly central role in research and marketing. As such, the decision to assess the state of the field in Lifetime ...

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