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The use of blogs for political campaigning in a developing country context: the case of South Africa

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dc.contributor.author Bankole, O O
dc.contributor.author Chigona, W
dc.contributor.author Bankole, F O
dc.date.accessioned 2012-08-14T12:43:08Z
dc.date.available 2012-08-14T12:43:08Z
dc.date.issued 2012
dc.identifier.citation Bankole, O.O., Chigona, W. & Bankole, F.O. 2012. The use of blogs for political campaigning in a developing country context: the case of South Africa. TD: The Journal for Transdisciplinary Research in Southern Africa, 8(1):154-166, Jul. [http://dspace.nwu.ac.za/handle/10394/3605] en_US
dc.identifier.issn 1817-4434
dc.identifier.uri http://hdl.handle.net/10394/6898
dc.description.abstract All over the world, the use of the digital platform for political campaigning is growing. This development has the potential to empower the electorate to engage in political debate. This exploratory research aims at investigating the impacts and implications of blogging in the 2009 election campaign in South Africa. The study attempts to answer the following questions: What is the nature of the campaign blogosphere? What are the key issues addressed in the blogs? This study employed content analysis to identify the key concepts in the blogs posted during South Africa’s 2009 National and Provincial Elections. Data was gathered from the blogs of four different South African web log feeds. The coding method used in this study is priori coding, based on the concept of Cornfield, Carson, Kalis & Simon (2005), and Stanyer (2006). Findings show that, in South Africa, the use of blogging for political campaigning is still in its infancy. South African bloggers are mainly politicians, journalists and other media personnel who discuss high level political issues. The study notes a limited participation by ordinary citizens in political blogging. en_US
dc.language.iso en en_US
dc.publisher North-West University en_US
dc.subject Blogs en_US
dc.subject Blogging en_US
dc.subject Content analysis en_US
dc.subject Political campaign en_US
dc.subject South Africa en_US
dc.title The use of blogs for political campaigning in a developing country context: the case of South Africa en_US
dc.type Article en_US


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