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Key success factors of managing the Robertson Wine Festival

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dc.contributor.author Marais, Michelle
dc.contributor.author Saayman, Melville
dc.date.accessioned 2012-08-17T12:56:01Z
dc.date.available 2012-08-17T12:56:01Z
dc.date.issued 2011
dc.identifier.citation Marais, M. & Saayman, M. 2011. Key success factors of managing the Robertson Wine Festival. Acta Academica, 43(1):146-166. [http://www.ufs.ac.za/ActaAcademica] [ http://www.ufs.ac.za/templates/journals.aspx?journal=19] en_US
dc.identifier.issn 0587-2405
dc.identifier.uri http://hdl.handle.net/10394/6912
dc.description.abstract Abstract: Key success factors of managing the Robertson Wine Festival The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article presents the results of a survey conducted during the festival in June 2009, when visitors to the festival completed 450 questionnaires. The article aims to identify the key success factors of managing a wine festival. A factor analysis was used to analyse the data. The results identified seven key success factors that managers must consider when organising a successful wine festival. Opsomming: Sleutelfaktore in die suksesvolle bestuur van die Robertson Wynfees Die Robertson Wynfees is een van Suid-Afrika se grootste wynfeeste. Die uniekheid van hierdie wynfees is dat dit op ’n reeds bestaande wynroete plaasvind waar 48 wynplase aktief deelneem. Die doel van die artikel is om die sleutel suksesfaktore te identifiseer wat belangrik is wanneer ’n wynfees bestuur word. ’n Vraelysopname is gedurende die fees in Junie 2009 gedoen, waar besoekers aan die wynfees 450 vraelyste voltooi het. ’n Faktoranalise is gebruik om die data te analiseer. Resultate toon dat bestuurders sewe sukses sleutelfaktore in ag moet neem wanneer ’n wynfees suksesvol georganiseer word. en_US
dc.description.uri http://apps.ufs.ac.za/journals/dl/system/docs/19/135/1102/MaraisAndSaayman_17-03.pdf
dc.language.iso en en_US
dc.publisher Sun Media, Bloemfontein en_US
dc.title Key success factors of managing the Robertson Wine Festival en_US
dc.type Article en_US


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