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Librarian-academic collaboration: the role of strategic communication and relationship management

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dc.contributor.author Wiggill, Magrita Nicolene
dc.date.accessioned 2012-10-04T10:33:42Z
dc.date.available 2012-10-04T10:33:42Z
dc.date.issued 2011
dc.identifier.citation Wiggill, M.N. 2011. Librarian-academic collaboration: the role of strategic communication and relationship management. Communicare: journal for communication sciences in Southern Africa = Communicare: tydskrif vir kommunikasiewetenskappe in Suider-Afrika, 30(2):51-67. [http://reference.sabinet.co.za/sa_epublication/comcare] en_US
dc.identifier.issn 0259-0069
dc.identifier.uri http://hdl.handle.net/10394/7439
dc.description.abstract Information literacy and critical thinking skills are essential in the information age towards achieving academic success and being adequately skilled for lifelong learning. Academic libraries have an indispensable role to play in this regard. Collaboration between librarians and academics is important to ensure both effective information-literacy training and service provision to students and to the academic community. However, a lack of understanding, knowledge, and communication regarding academic libraries' teaching and research role is proving to be an obstacle in obtaining librarian-academic collaboration. Academic libraries do mostly not apply strategic communication management to build and maintain relationships with its stakeholders, which contributes to the challenges surrounding librarian-academic collaboration. This paper reports on how four academic libraries practise communication and relationship management to enhance librarian-academic collaboration. The study aims to make recommendations for the application of more effective, strategy-driven communication and relationship management to enhance librarian-academic collaboration. en_US
dc.language.iso en en_US
dc.publisher University of Johannesburg en_US
dc.title Librarian-academic collaboration: the role of strategic communication and relationship management en_US
dc.type Article en_US


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