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Travel motivations of tourists to selected marine destinations

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dc.contributor.author Saayman, Melville
dc.contributor.author Slabbert, Elmarie
dc.contributor.author Van der Merwe, Petrus
dc.date.accessioned 2012-10-22T10:08:43Z
dc.date.available 2012-10-22T10:08:43Z
dc.date.issued 2011
dc.identifier.citation Van der Merwe, P. 2011. Travel motivations of tourists to selected marine destinations. International journal of tourism research, 1(5)3:457-467. http://onlinelibrary.wiley.com/journal/10.1002/%28ISSN%291522-1970/] en_US
dc.identifier.issn 1099-2340
dc.identifier.issn 1522-1970 (Online)
dc.identifier.uri http://hdl.handle.net/10394/7538
dc.description.abstract South Africa is well known for its favourable climate, wildlife and golden beaches. Adding to this, its long summers make its coastline (over 3500 km) even more attractive to tourists around the world, and so are transforming the South African coast into a major marine tourism attraction. Along this lengthy coastline lie numerous marine destinations attracting thousands of tourists. These destinations offer various activities such as scuba diving, snorkelling, swimming, world class surfing and whale watching to tourists. When trying to capitalise on these assets, marketers clearly state that it is necessary to understand the market that uses them and the reasons people travel. Therefore, the purpose of this research is to determine the travel motives of tourists to selected marine destinations. Five surveys were conducted at marine resorts by means of a structured questionnaire. Two hundred and two (202) questionnaires were completed at Hartenbos, 210 at Jeffrey's Bay, 333 at Margate, 237 at Amanzimtoti and 153 at Plettenberg Bay. The statistical analysis entailed descriptive statistics and a factor analysis of the five surveys. The results revealed similarity regarding escape and relaxation as travel motives when compared to other research. However, time usage and personal attachment were unique motives identified by this study. A combination of psychological motives and of more tangible aspects should be used in tourism marketing strategies in order to attract a higher number of visitors to marine destinations. These results will, therefore, assist marketers and product developers of marine destinations, particularly with the marine tourism product being very similar. en_US
dc.description.uri http://dx.doi.org/10.1002/jtr.820
dc.language.iso en en_US
dc.publisher Wiley en_US
dc.subject Travel motivation en_US
dc.subject motives en_US
dc.subject Jeffrey's Bay en_US
dc.subject Hartenbos en_US
dc.subject Plettenberg Bay en_US
dc.title Travel motivations of tourists to selected marine destinations en_US
dc.type Article en_US


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