Abstract:
The environment within which organizations operate is becoming more and more
complex, uncertain, volatile, and turbulent. A contributing factor to this is the increased
integration and globalization of the world economy, which compels management of
organizations to search for alternatives for organizational survival and success.
Employees inherent talents to act and think creatively and innovatively seem to be that
alternative. One of the greatest challenges facing management is to direct the ruling
organizational, as well as individuals' value systems and work practices more towards an
entrepreneurial behaviour. Thus, the demands of continuous improvement and the setting
of competitive advantage will be met.
The goal of this study is to analyse the different determinants and real driving forces in
both the internal and the external environments that can either impede or foster corporate
entrepreneurship in ABI Midrand which is the organization chosen for this study. The
other goals are to ascertain and look at corporate entrepreneurship as a strategic tool in
order to sustain organizational competitiveness and innovation; to achieve an
understanding of both the macro and the micro environmental factors that will foster or
hinder corporate entrepreneurship activity; and to determine whether ABI Midrand is an
entrepreneurial organization or not, and come up with recommendations.
The study found that both macro and micro environmental determinants have a
significant influence on the stimulation of corporate entrepreneurial behaviours on
employees. Furthermore, management has very little control over the external
determinants, but a lot can be done about the internal ones since they are within the reach
of management and management can influence and drive them.
