Browsing by Advisor/Supervisor
Now showing items 1-6 of 6
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Customer attachment and its role in patienthealthcare provider relationships
(North-West University, 2018)Establishing, maintaining and enhancing long-term, profitable patient relationships are essential for hospitals in the competitive South African healthcare market. Hospitals have to focus on customer attachment as a key ... -
Determining predictors of brand loyalty in the South African wine industry
(North-West University, 2018)The South African wine industry is becoming more competitive, as there is a significant variety of wines and wine brands available to consumers. This makes it difficult to gain loyal consumers and build long-term relationships ... -
Developing a scale to measure the extent of customer engagement in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The retail banking industry of South Africa is currently facing various challenges due to the rapid growth of the market, new entrants, an unpredictable economic environment, escalating regulatory costs, changing customer ... -
Investigating the antecedents and consequences of vehicle buyers' brand attachment behaviour
(North-West University, 2018)The South African automotive industry is faced with the challenge of consumers losing confidence in their vehicle brands and becoming detached from the industry. The present tumultuous economic climate in South Africa, the ... -
Predictors of customer engagement in the South African open medical aid industry
(North-West University (South Africa), 2020)The South African open medical aid industry is faced with the challenge of customers losing confidence in their services and switching to another open medical aid provider. The South African open medical aid industry is ... -
A service recovery model for the mobile internet service provider industry
(North-West University (South Africa), 2021)Due to the nature of services – being intangible, perishable and requiring the human-element – the service delivery process can be relatively complex, thus posing distinct marketing challenges. This process is even further ...