Browsing by Subject "Automotive industry"
Now showing items 1-2 of 2
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Investigating the antecedents and consequences of vehicle buyers' brand attachment behaviour
(North-West University, 2018)The South African automotive industry is faced with the challenge of consumers losing confidence in their vehicle brands and becoming detached from the industry. The present tumultuous economic climate in South Africa, the ... -
Optimizing the value chain in the automotive industry using B2B portals
(2010)Successfully implementing ICT projects is a significant challenge for ICT managers. This paper addresses this problem by adding insights regarding critical success factors of B2B portals in the automotive industry to the ...