Browsing by Subject "Black Generation Y"
Now showing items 1-2 of 2
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Hedonic and utilitarian shopping motivations among South African black Generation Y students
(North-West University, 2013)With the South African retail industry being a major and attractive industry, marketers and retailers are pressured to obtain and maintain a competitive advantage by developing marketing strategies that appeal to various ... -
Modelling the factors that influence black Generation Y students' attitudes towards mobile advertising
(North-West University, 2013)The rapid growth in mobile communication in South Africa makes it an important new advertising medium, and that is why an understanding of attitudes towards mobile advertising is important. As the most technologically ...