Browsing by Subject "Brand"
Now showing items 1-10 of 10
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A city branding framework for selected cities in the North West Province
(2015)Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ... -
A conceptual instrument to measure the success of branding in the tourism industry
(North-West University (South Africa) , Potchefstroom Campus, 2015)Several studies have been completed on branding within the tourism industry and it is therefore an active research field. The problem is that all of these studies made use of different measuring instruments to measure ... -
Destination branding : a case study of the Kruger National Park
(North-West University, 2008)The conscious creation and marketing of a destination brand and image is a feature of the present age. Brands can affect tourists' choices and behaviour and are therefore important in destination marketing. Marketing ... -
Determining predictors of brand loyalty in the South African wine industry
(North-West University, 2018)The South African wine industry is becoming more competitive, as there is a significant variety of wines and wine brands available to consumers. This makes it difficult to gain loyal consumers and build long-term relationships ... -
Determining the key success factors that influence the brand loyalty of restaurant patrons
(North-West University (South Africa) , Potchefstroom Campus, 2015)The tourism industry is the fastest growing industry above all other industries and has an impact on the economy and the environment as well as the community. The variety of sectors within the tourism industry, and the ... -
Developing a model to measure and manage brand loyalty in South Africa
(North-West University (South Africa), 2023)This study investigates the development of a general model to measure and manage brand loyalty in South Africa. Many local and international studies have applied brand loyalty models to specific industries, however no ... -
The effects of internal brand perceptions on employee engagement
(2015)This study investigated the effects of internal brand perceptions on employee engagement amongst the management, academic and support staff of the North-West University on the Mafikeng Campus. It is clear in corporate ... -
The impact of brand ambassador transgression on brand perception
(2014)The impact of brand ambassador transgression on brand perception is investigated in this study. To reach the goal of this research the impact brand ambassador transgression across different generational cohorts was measured. ... -
Investigating farmer loyalty towards agricultural businesses in the Free State Province of South Africa
(North-West University (South Africa), 2023)South Africa's economy is partially based on agriculture, and the Free State Province is a key player in the country's agricultural sector. This research examines the intricate relationships between farmers' allegiance to ... -
Measuring tourist perceptions of South Africa's tourism brand equity and identity
(North-West University (South Africa), 2021)Destinations are constantly competing for the valuable time and money of tourists in a competitive international arena. Consequently, destinations have turned to destination branding. Brand equity and brand identity play ...
