Browsing by Subject "Cold chain food"
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Consumers experiences of cold chain food packaging: a qualitative study among women in South Africa
(Wiley, 2013)Food packaging defines a product’s uniqueness and strengthens consumers’ relationship with a brand, in this way offering functional and experiential benefits. Although cold chain food is predicted to become even more ... -
Consumers’ experiences of cold chain food packaging: a qualitative study among women in South Africa
(Wiley, 2013)Food packaging defines a product’s uniqueness and strengthens consumers’ relationship with a brand, in this way offering functional and experiential benefits. Although cold chain food is predicted to become even more ... -
The influence of cold chain food packaging on consumers' purchasing decisions : an exploratory investigation
(North-West University, 2008)Previous literature shows that packaging influences consumer's perceptions and purchase behaviour. The purpose of this study was to explore a group of South African consumers' perceptions of the cold chain packaging of ...