Browsing by Subject "Digital marketing"
Now showing items 1-3 of 3
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A digital marketing framework for sport organisations in South Africa
(North-West University (South Africa), 2024-07)Sport has become a major industry in South Africa and sport organisations are continuously trying to obtain a competitive advantage. Sport has a distinctive quality due to its inherent unpredictability. Sporting events ... -
Investigating the readiness of South African digital marketers to adapt to the metaverse as a marketing channel
(North-West University (South Africa), 2024-04)This study investigates the readiness of South African digital marketers to adapt to the Metaverse as a marketing channel. Qualitative research examines how well digital marketers understand and are ready to adopt the ... -
Readiness of the hospitality industry to adopt on-line marketing technology in Mpumalanga
(North-West University (South Africa) , Potchefstroom Campus, 2016)The study examines the readiness of the hospitality industry in Mpumalanga, South Africa to adopt online marketing technologies by considering what online marketing technologies are currently adopted in the industry, what ...
