Now showing items 1-4 of 4

    • First time versus repeat triathlon participants at Ironman South Africa 

      Myburgh, E.; Kruger, M.; Saayman, M. (AFAHPER-SD, 2014)
      Triathlon organisers and marketers must attempt to achieve a balance between first-time and repeat participants, but should be aware of the attributes that differentiate these participants. This study was carried out to ...
    • Market segmentation of triathletes participating in Ironman South Africa 

      Myburgh, Esmarie (2014)
      A triathlon can be described as the combination of the three athletic competencies swimming, cycling and running where each of the items is performed in a specific order and vary in distance. A triathlon is a very select ...
    • A motivation-based typology of triathletes 

      Kruger, Martinette; Myburgh, Esmarie; Saayman, Melville (SA Association for Movement & Leisure Science, 2014)
      Ironman South Africa is the only Ironman on the African continent which takes place every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes participating. The purpose of this research was to ...
    • Segmentation by age of triathletes participating in Ironman South Africa 

      Myburgh, Esmarie; Kruger, Martinette; Saayman, Melville (African Journal of Hospitality, Tourism and Leisure, 2014)
      Triathlon organisers should focus on segmenting participants according to different age groups. Age was found to be a significant factor in commitment, motivational and loyalty levels in reviewed research material. The ...