Browsing by Subject "Relationship marketing"
Now showing items 1-10 of 16
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Customer attachment: A mediated model for wealth management in South Africa
(North-West University (South Africa), 2020)The need to establish profitable long-term customer relationships intensifies as South African wealth managers compete for a share in the market. To establish and maintain customer relationships, wealth managers and marketing ... -
Customer expectations and satisfaction with fitness facilities in the North–West Province
(North-West University, 2010)One of the major challenges facing service businesses today is the rapidly changing and highly competitive nature of service industries. As a result, customer expectations are also rising quickly. Increased competition in ... -
Customer satisfaction and relationship intention within the South African clothing retail industry
(MC Cant, 2015)Despite criticism of the effective use of relationship marketing in mass consumer markets, retailers are increasingly investing in relationship marketing tactics to retain customers, thereby necessitating a thorough ... -
Determining predictors of customer loyalty in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The South African retail banking industry is a highly competitive industry which has experienced an increase in customer attrition. A large number of customers showing intentions to leave their banks have been observed. ... -
Developing a perceived value model for the cruise experience
(North-West University (South Africa) , Potchefstroom Campus, 2015)The cruise industry is one of the most important economic growth sectors in the entire tourism market and globally this industry has expanded and grown dramatically over the past 30 years. South Africa as a cruise ... -
Exploring gamification in the South African fashion retail industry
(North-West University (South Africa), 2022)The COVID-19 pandemic has devastated the world economy, affecting practically every industry. The sustained existence of organisations depends highly on strong marketing assets. Given the growing inadequacies of traditional ... -
Factors influencing effective relationship marketing by smartphone brands through social media amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The competitiveness of the smartphone market has escalated in recent years and has seen varying brands vie for the top. This has been aided by the diffusion of technology, as well as the streamlining of the supply chain ... -
Identifying the unique attributes of a relationship manager in retail banking
(North-West University, 2018)Retail banks employ individuals to manage the relationship between the bank and the customer, known as a Relationship Manager. In building relationships with customers, banks are able to enhance their performance by fostering ... -
Improving customer satisfaction, layalty and retention through relationship marketing : the case of Botswana railways
(2010)Relationship marketing reduces emphasis on the sales focus that organizations traditionally place on profitability, shifting towards a campaign that emphasizes customer relations and retention. The aim of this study is ... -
The interrelationship between relationship intention, relationship quality and customer loyalty in the clothing retail industry
(North-West University (South Africa) , Potchefstroom Campus, 2016)Subdued economic conditions, increased competition and product parity have forced clothing retailers to augment their customer loyalty by following relationship marketing strategies. Increased investment in such strategies ...