Browsing by Subject "Relationship quality"
Now showing items 1-4 of 4
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Determinants of PSL team brand loyalty amongst black Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)In South Africa, the three sports that enjoy the most popularity in terms of spectatorship support are rugby, cricket and soccer, with local soccer being mainly supported by black South Africans, a population group who in ... -
The interrelationship between relationship intention, relationship quality and customer loyalty in the clothing retail industry
(North-West University (South Africa) , Potchefstroom Campus, 2016)Subdued economic conditions, increased competition and product parity have forced clothing retailers to augment their customer loyalty by following relationship marketing strategies. Increased investment in such strategies ... -
A mediated model for positive word of mouth intention in the electronic banking environment
(North-West University, 2018)It is generally acknowledged that positive word of mouth concerns consumers’ communication of favourable information about an organisation’s products and services to others. Accordingly, positive word of mouth is highly ... -
Relationship quality factors influencing behavioural intention at a luxury motor vehicle dealership
(North-West University (South Africa) , Potchefstroom Campus, 2016)The luxury motor vehicle industry in South Africa is highly competitive. Significant opportunities have been created through globalisation, and customers today have access to a wide variety of luxury motor vehicle brands. ...