Browsing by Subject "Retailing"
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Gender differences amongst African generation Y students' Hedonic and Utilitarian shopping motivations
(Social Sciences Research Society, 2017)The South African retail industry is a major industry with high public spending. As such, there is a high level of competition among retailers, pressuring marketers and retailers to gain and maintain a competitive advantage. ... -
The interrelationships between boutique store atmosphere, customer satisfaction, store loyalty and repurchase intention: a study of females in the North-West Province
(MC Cant, 2016)The global fashion retail industry has been characterised by fierce competition and therefore retailers face increasing pressure to differentiate themselves from competitors by catering for the ever-evolving needs, wants ...