Now showing items 1-4 of 4

    • Assessing the aspects to create a memorable scuba diving experience 

      Wilson, O.E. (North-West University, 2019)
      The Experience Economy, developed by Pine and Gilmore (1998), elucidates the paradigm shift amongst consumers from wanting traditional service and product offerings towards seeking more specialised experiences. When ...
    • Assessing the aspects to create a memorable scuba diving experience 

      Wilson, Olivia Eléné (North-West University (South Africa)., 2019)
      The Experience Economy, developed by Pine and Gilmore (1998), elucidates the paradigm shift amongst consumers from wanting traditional service and product offerings towards seeking more specialised experiences. When ...
    • Motivation-based segmentation of scuba divers at Ponta do Ouro 

      Herbst, Marna (North-West University (South Africa). Potchefstroom Campus, 2019)
      The value of tourism lies in the tourist’s experience and one’s motive or need to travel. The aim of selling a tourism product is to satisfy the tourist’s need, and marketing aims to determine this need; in this case, the ...
    • Who is the scuba diver that visits Sodwana Bay and why? 

      Geldenhuys, Linda-Louise; Van der Merwe, Peet; Slabbert, Elmarie (SA Association for Movement & Leisure Science, 2014)
      In South Africa, scuba diving as a sport is growing significantly. One of the most sought after scuba diving destinations is Sodwana Bay, situated on the northern coast of KwaZulu-Natal (South Africa). The market is rapidly ...