Browsing by Subject "Services marketing"
Now showing items 1-6 of 6
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Analysing entrepreneurial and marketing development skills for small tourism enterprises in the Vaal Triangle region
(North-West University, 2009)Increasing unemployment and low economic growth are of growing concern in the world economy and a recognised intervention to combat these challenges is entrepreneurship. Tourism has been acknowledged as an underexploited ... -
Banking customers’ attitudes toward complaining: their likelihood of voicing a complaint and service recovery they consider appropriate
(Academic journals, 2012)This paper measures the attitude of banking customers towards complaining and their likelihood to complain when a service failure is experienced at their current and another bank. Insight is also provided into the service ... -
Community expectations and perceptions of municipal service delivery : a case study in the Emfuleni local area
(North-West University, 2012)The lack of service delivery by South African municipalities has received much attention in recent years. In South Africa, service quality within local government is perceived as being generally poor. According to the South ... -
Customer expectations and satisfaction with fitness facilities in the North–West Province
(North-West University, 2010)One of the major challenges facing service businesses today is the rapidly changing and highly competitive nature of service industries. As a result, customer expectations are also rising quickly. Increased competition in ... -
Students' perceptions of service quality at two South African higher education institutions
(North-West University, 2012)South African higher education institutions are facing increasing competition from both local and global competitors. This increasing competitive pressure has forced them to become aware of the importance of building and ... -
Verhoudingsbemarking by reisagentskappe in die Wes-Kaap Provinsie
(North-West University, 2006)Relationship marketing has received much attention and widespread publicity over the past ten years and has moved to the forefront of research and practice. It provides companies with a management tool to establish ...