Now showing items 1-4 of 4

    • Cultural identity and acquisition planning for English as a second language in South Africa 

      Coetzee-Van Rooy, Anna Susanna (North-West University (South Africa), Vaal Triangle Campus, 2000)
      English undeniably holds high status in South Africa and several people opt to learn English as a second language (L2). Despite overwhelmingly positive attitudes, low levels of English L2 proficiency are widely reported. ...
    • Describing the brand wearing male consumer and his searching and evaluating behaviour in the retail environment 

      Thomas, Minnet (North-West University, 2008)
      The behaviour of the male consumer in the retail environment is under-explored. Literature indicates that the market for men's clothing is growing and is becoming increasingly important to clothing retailers. It was also ...
    • Identity and acculturation: the case for Africa 

      Adams, Byron G.; Van de Vijver, Fons J.R. (Taylor & Francis, 2017)
      Despite the multicultural nature of African societies, there is still very little knowledge about acculturation and its association with identity on this continent. Acculturation processes and outcomes are strongly associated ...
    • The many faces of expatriate identity 

      Adams, Byron, G.; Van de Vijver, Fons J.R. (Elsevier, 2015)
      With the advent of globalization, the number of expatriates within the international labor force is continuously increasing. While expatriate acculturation and adjustment receive much empirical and theoretical attention, ...