Browsing by Subject "flow"
Now showing items 1-2 of 2
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Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, mobile application games (hereafter referred to as ... -
The Influence of flow, subjective norms and attitude on Generation Y students adoption intentions toward mobile games
(Social Sciences Research Society, 2017)In South Africa, mobile gaming revenue has eclipsed the revenue of both traditional console and computer video games. It has also become an important marketing medium for marketers wishing to promote their brands. However, ...