Browsing by Subject "handelsmerk"
Now showing items 1-1 of 1
-
'n Vereenvoudigde model om handelsmerklojaliteit van vinnig-bewegende verbruikersgoedere te meet
(Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2015)Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever-increasing research in the area. Businesses have realised the importance ...