Browsing by Subject "segmentation"
Now showing items 1-3 of 3
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Assessing the marketing communication plan for student recruitment at the North-West University
(North-West University, 2018)The competition for quality students has become a marketing challenge for universities which has led to the implementation of different student recruitment practices. Fierce competition between Higher Education Institutions ... -
The effect of reference groups and lifestyle on the buying behaviour of Singletons
(North-West University (South Africa), 2019)Numerous studies have been conducted on consumers' buying behaviour, socio-demographics as well as the psychographic dimensions of married people and traditional familial set-ups. Marketers and organisations have, however, ... -
Why keep on paddling? Evidence from a South African canoe marathon
(Sabinet, 2013)Despite the growth and potential future market for water-based recreation activities such as canoeing, to date research on the sport and its participants is sparse. Little is known about who canoeists are and why they ...