Browsing by Subject "smartphones"
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Antecedents of smartphone purchasing behaviour amongst South African Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)Mobile phones have been around for years, with rapid developments leading to the current generation of smartphones. Smartphones have been the latest technological addition to our daily lives. Several studies have proven a ... -
Factors influencing effective relationship marketing by smartphone brands through social media amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The competitiveness of the smartphone market has escalated in recent years and has seen varying brands vie for the top. This has been aided by the diffusion of technology, as well as the streamlining of the supply chain ...