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dc.contributor.authorLouw, André M
dc.date.accessioned2014-03-12T12:48:43Z
dc.date.available2014-03-12T12:48:43Z
dc.date.issued2013
dc.identifier.citationLouw, A.M. 2013. What intellectual property lawyers can learn from Barbra Streisand, Sepp Blatter, and the "Coca-Cola cry-baby": Dealing with "trademark bullying" in South Africa. Potchefstroom electronic law journal (PELJ) = Potchefstroomse elektroniese regsblad (PER), 16(5):2-42 [http://www.nwu.ac.za/p-per/index.html]en_US
dc.identifier.issn1727-3781
dc.identifier.urihttp://hdl.handle.net/10394/10230
dc.description.abstractThis article suggests some pause for reflection amongst intellectual property lawyers, and for serious consideration of the words of an internationally-renowned IP law expert: "Possessing a right does not mean that it is a good idea to enforce it always, and to the hilt. Discretion may be nine parts of possession". It provides some prominent, recent examples of trademark bullying or overly-aggressive enforcement in the IP law context. These examples are mainly from other jurisdictions but they are directly relevant to some of the IP law challenges present in South Africa at the moment. The article further examines why lawyers and rights' holders engage in trademark bullying (why it's done), and start to deal briefly with some of the legal implications. A future article is to examine the legal aspects of trademark bullying in much more detail and considers its legitimacy within the context of IP law, more generally, and some other areas of law, more specifically.en_US
dc.language.isoenen_US
dc.subjectTrademarksen_US
dc.subjectTrademark infringementen_US
dc.subjectIntellectual propertyen_US
dc.subjectIP rightsen_US
dc.subjectOverly-aggressive enforcementen_US
dc.subjectRights holder over-reachen_US
dc.subjectLitigation strategyen_US
dc.subjectCease-and-desist lettersen_US
dc.subjectStrike suitsen_US
dc.subject'Trademark extortion'en_US
dc.subject'Duty to police'en_US
dc.subjectStreisand effecten_US
dc.subjectAmbush marketingen_US
dc.titleWhat intellectual property lawyers can learn from Barbra Streisand, Sepp Blatter, and the "Coca-Cola cry-baby": Dealing with "trademark bullying" in South Africaen_US
dc.typeArticleen_US


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