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dc.contributor.authorKruger, Jan-Louisen_US
dc.identifier.citationKruger, J.L. 2012. Making meaning in AVT: eye tracking and viewer construction of narrative. Perspectives studies in translatology, 20(1):67-86. []en_US
dc.description.abstractThe reception of film with a view to audiovisual translation (AVT) is a field that has been receiving more attention in the last few years. This shows a move away from product-oriented research. Nevertheless, methodologies for using eye tracking in this regard have not been established. This article presents an attempt to correlate eye-tracking data, collected from participants viewing Wallace Chafe's 1975 Pear Film, with viewer constructions of the narrative. As such, the article provides a different angle to the extensive Pear Tree Project. The findings of the experiment would seem to suggest that visually peripheral elements that play a covert, top-down role in the narrative (i.e. with a higher degree of narrative salience) gain particular narrative importance when competing with the more overt, bottom-up aspects of the narrative (with an equally high narrative salience, as well as a high visual salience).
dc.publisherTaylor & Francis
dc.subjectAudiovisual translation (AVT)
dc.subjectAudio Narration (AN)
dc.subjectAudio description (AD)
dc.subjectEye tracking
dc.subjectReception studies
dc.titleMaking meaning in AVT: eye tracking and viewer construction of narrativeen_US
dc.contributor.researchID10072578 - Kruger, Jan-Louis

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