Travel behaviour of visitors to ATKV-Natalia Resort
Van Vuuren, Clarise Letitia
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The purpose of this study was to determine the travel behaviour of tourists to a ATKV resort, more specifically ATKV-Natalia. Numerous studies on travel behaviour has been done, but none of them indicated that it was focused on ATKV resorts. Travel behvaiour is concerned with the way in which tourists react towards specific inherent aspects. There are various internal and external factors which influence and determine travel behaviour. Travel motivations and reasons for travel are two of the most important factors influencing travel behaviour. Travel motivations can be defined as internal forces influencing a tourist and reasons for travel can be conceptualised as external forces influencing a tourist to travel. Another important factor influencing travel behaviour is the stage of the family life cycle in which the tourist finds him- or herself. Every stage has its own certain needs and wants. Thus, every stage implies different needs and wants in terms of traveling. The information of this study was gathered by means of a questionnaire. The questionnaire was distributed at ATKV-Natalia Resort during the weekend of 17-19 July 2009, by two. fieldworkers. A total of 159 questionnaires were distributed (one per family). Another 150 questionnaires were distributed by means of email. Respondents were identified by the existing database of ATKV which indicated the tourists who visited the resort during the 2009 December school holidays. Statistical analysis of the data was used to determine the findings of this study. For the first article, factor analyses were done in order to determine the travel motivations and reasons for travel of tourists to ATKV-Natalia. Correlation analysis was also done. in order to determine the correlations which exist between travel motivations and reasons for travel. In the second article, only the data of the respondents who indicated that they were married were used for statistical analysis. Cross tabulations were done in order to determine the most important similarities and differences which exist between tourists married with children and tourists married without children.