dc.contributor.author | Holtzhausen, Lida | |
dc.date.accessioned | 2015-07-24T12:19:23Z | |
dc.date.available | 2015-07-24T12:19:23Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Holtzhausen, L. 2013. Managing corporate identities of non-profit organisations in the social welfare sector. Jamba: Journal of disaster risk studies. 5(2):1-8. [http://www.jamba.org.za/index.php/jamba] | en_US |
dc.identifier.issn | 1996-1421 | |
dc.identifier.issn | 2072-845X (Online) | |
dc.identifier.uri | http://hdl.handle.net/10394/14145 | |
dc.identifier.uri | http://dx.doi.org/10.4102/jamba.v5i2.88 | |
dc.description.abstract | Present-day South Africa is characterised by many societal and developmental issues, such as
HIV awareness and prevention, child-headed households, environmental protection, poverty
alleviation, violence and victim aid. However, it is widely acknowledged that government
alone cannot address these issues effectively. The role of non-profit organisations (NPOs) in
addressing social and development issues is increasingly emphasised. NPOs work at grassroots
level and they can therefore, on the whole, identify societal vulnerabilities and risks
earlier than the government sector. However, due to the economic recession, NPOs operate
in a competitive environment where an increasing number of NPOs rely on a small number
of donors and other resources. NPOs should therefore differentiate themselves from the
competition in order to obtain public legitimacy and funding. Corporate identity management
is important for NPOs to fulfil their role in social welfare and thus contribute to disaster risk
reduction. The exploratory nature of this study dictates a qualitative research approach.
Semi-structured interviews with management of five NPOs in the social welfare sector were
conducted in order to provide an answer to the study’s research question: ‘To what extent
do NPOs in the social welfare sector practise corporate identity management, in order to
prevent and address social welfare risks?’ The research found that NPOs do not realise the
full potential of managing their corporate identities. NPOs therefore do not take advantage
of a strong and distinct corporate identity which would allow them to ensure their ability to
assess, address, reduce and/or alleviate vulnerabilities and disaster risks. | en_US |
dc.description.uri | http://www.jamba.org.za/index.php/jamba | |
dc.description.uri | https://doi.org/10.4102/jamba.v5i2.88 | |
dc.language.iso | en | en_US |
dc.publisher | OASIS | en_US |
dc.subject | Corporate identity | |
dc.subject | Corporate identity management | |
dc.subject | Non-profit organisations | |
dc.subject | Communication | |
dc.subject | Disaster risk reduction | |
dc.title | Managing corporate identities of non-profit organisations in the social welfare sector | en_US |
dc.type | Article | en_US |
dc.contributor.researchID | 10223738 - Holtzhausen, Lida | |