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dc.contributor.authorBotha, K
dc.contributor.authorSlabbert, E
dc.contributor.authorViviers, P
dc.date.accessioned2016-08-23T13:57:39Z
dc.date.available2016-08-23T13:57:39Z
dc.date.issued2014
dc.identifier.citationBotha, K. et al. 2014. Towards a ticket purchase behaviour model for South African arts festivals. Journal of Contemporary Management, 11:324-34. [http://reference.sabinet.co.za/sa_epublication/jcman]en_US
dc.identifier.issn1815-7440
dc.identifier.urihttp://hdl.handle.net/10394/18364
dc.identifier.urihttp://reference.sabinet.co.za/sa_epublication/jcman
dc.description.abstractWith more than 400 annual festivals in South Africa to choose from, arts festival patrons are becoming more selective in their purchase behaviour, resulting in declining festival attendee numbers and tickets sales for some festivals. A better understanding of the influences on ticket purchase behaviour is necessary for the future development of a South African ticket purchase behaviour model. This was accomplished by administering a questionnaire (developed by means of the Delphi technique) among ticket purchasers at two arts festivals. An exploratory factor analysis revealed seven key factors contributing to ticket purchases, and T-tests further revealed findings concerning regular visitors and avid purchasers.en_US
dc.language.isoenen_US
dc.publisherProf AC Lessingen_US
dc.subjectarts/theatre attendanceen_US
dc.subjectarts/theatre demanden_US
dc.subjectarts festivalen_US
dc.subjectperforming artsen_US
dc.subjectpurchase behaviour modelsen_US
dc.subjectticket purchase behaviour/decisionen_US
dc.titleTowards a ticket purchase behaviour model for South African arts festivalsen_US
dc.typeArticleen_US
dc.contributor.researchID12298042 - Botha, Karin
dc.contributor.researchID10732586 - Slabbert, Elmarie
dc.contributor.researchID11772190 - Viviers, Pierre-Andre


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