Browsing Research Output by Subject "Cricket spectators"
Now showing items 1-2 of 2
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Experience-based typology of spectators at an international cricket sixes tournament
(University of Stellenbosch, 2016)This innovative research on managing and marketing team sport events was completed for the first time at an international Cricket Sixes tournament held in South Africa (SA). A visitor survey was conducted at SuperSport ... -
A motivation-based typology of five-day international test cricket match spectators
(AFAHPER-SD, 2015)Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ...