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    • Willingness to pay: who are the cheap talkers? 

      Saayman, Melville; Krugell, Waldo F.; Saayman, Andrea (Elsevier, 2016)
      The purpose of this paper is to determine who is willing to pay (WTP) for a greener event by applying a Contingent Valuation (CV) approach together with an experimental design. To identify the cheap talkers a survey was ...