Browsing Research Output by Subject "Generation Y"
Now showing items 1-8 of 8
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Attitudes towards information privacy amongst black South African Generation Y Students: A study of loyalty cards
(Mediterranean Center of Social and Educational Research (MCSER), 2013)Aim: In this era of globalisation characterised with rapid spread and usage of Information Communication Technology (ICT) and the capacity to store personal information, the issue of information privacy is becoming an ... -
Generation Y female students' motivation towards entrepreneurship
(The Social Sciences Research Society, 2016)Entrepreneurship is a vital driving force for stimulating economic growth and for creating employment opportunities. Consequently, the creation of new ventures and the growth of existing entrepreneurial businesses are vital ... -
Mobile advertisements and information privacy perception amongst South African Generation Y students
(Elsevier, 2015)Mobile advertising has given business organisations great opportunities to reach consumers and clients directly with products and services irrespective of time and location. These possibilities have made mobile advertising ... -
Sharing an integral Christian wordlview with a younger generation: why and how should it be done and received?
(AOSIS, 2017)This investigation discusses the question how an older generation should transfer to or share their own worldview with a younger generation. For various reasons this has become a problem today. One is the inability of some ... -
South African Generation Y students' self-disclosure on Facebook
(Sage, 2016)The advent of online social networking sites such as Facebook, Twitter, Bebo, MXit, and the like have revolutionised communication. Facebook, in particular, has witnessed phenomenal growth and in South Africa, the site is ... -
South African Generation Y students' motives for engaging in physical activity : physical activity and health
(AFAHPER-SDLAM PublicationsAJOLSabinet, 2014)The purpose of this study was to determine Generation Y students' level of physical activity and the motivation for participating in physical activity. Despite there being a great deal of published literature that provides ... -
The Influence of flow, subjective norms and attitude on Generation Y students adoption intentions toward mobile games
(Social Sciences Research Society, 2017)In South Africa, mobile gaming revenue has eclipsed the revenue of both traditional console and computer video games. It has also become an important marketing medium for marketers wishing to promote their brands. However, ... -
The interrelationships between customer satisfaction, brand loyalty and relationship intentions of Generation Y consumers towards smart phone brands
(Association for Professional Managers in South Africa, 2016)Smart phone marketers are finding it difficult to maintain market share in a market characterised by fierce competition and continued new product development. Generation Y consumers generally have a good command of technology ...