Browsing Research Output by Subject "consumer behaviour"
Now showing items 1-3 of 3
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Measuring and modelling internet banking service quality in South Africa
(Social Sciences Research Society, 2017)The purpose of this study was to develop a measuring and modelling instrument of Internet banking service quality (IBSQ) for the South African banking sector. Snowball and convenience sampling, both non-probability techniques ... -
Promoting fan engagement: an exploration of the fundamental motives for sport consumption amongst premier league football spectators
(Taylor & Francis, 2016)The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised ... -
See you at the match: motivation for sport consumption and intrinsic psychological reward of premier football league spectators in South Africa
(AOSIS, 2016)Orientation: Local football contributes significantly to the social- and economic welfare of South Africa through its spectators. Understanding the motives and experiences of football spectators could provide opportunities ...