Browsing Research Output by Subject "marketing"
Now showing items 1-5 of 5
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Determining the motivating factors for the general use of social media amongst tourists to South Africa
(The Social Sciences Research Society, 2016)The remarkable growth in information technology has led businesses to appreciate the power and potential of online marketing, rather than merely focussing their promotional activities and goals on production and sales. ... -
An empirical model that measures brand loyalty of fast-moving consumer goods
(Kamla-Raj Enterprises, 2013)A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ... -
A model to measure the brand loyalty for fast moving consumer goods
(Kamla-Raj, 2012)This paper develops a model to measure brand loyalty. This is achieved by researching historical brand loyalty models from the literature, and to identify from these models the constructs that influence behaviour related ... -
Tourism and the economic challenges of Mahikeng: a residents' perspective
(Look Academic Publishers, 2016)Tourism, once it secured high-level deliberation, can be a mechanism of growth driving economic prosperity. The South African government maintains tourism's status as key strategic area and devised the National Tourism ... -
Validating a model to measure the brand loyalty of fast moving consumer goods
(Science Publications, 2012)A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...