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    • Marketing mix: It's role in customer satisfaction in the South African banking retailing 

      Ateba, Benedict Belobo; Maredza, Andrew; Ohei, Kenneth; Deka, Primrose; Schutte, Danie (Business Perspectives Publishing Company, 2015)
      Most South African banks find it difficult or lack the flexibility in adapting to the changing needs of their customers brought by the global financial crisis.  This leaves most customers' unsatisfied and possible loss of ...