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Telling or selling? Experiencing South African cultural heritage tourism products
(2013)
With the advent of the experience economy the unique experiential value of cultural heritage products comes to the forefront of cultural tourism development and is the main value proposition for emerging destinations, ...
First-time versus repeat visitors: the Volksblad Arts Festival
(Sun Media Bloemfontein (SUNMeDIA), 2010)
This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means of a ...
Measuring success of a wine festival: is it really that simple?
(Stellenbosh University, 2010)
One of the country's largest wine festivals, the Wacky Wine Festival, is held annually in Robertson, South Africa. Forty-eight wine farms participate actively in the Robertson Valley that forms part of the wine route and ...
Socio-demographic analysis of festival entrepreneurs in South Africa
(University of Pretoria, 2010)
The purpose of this article is to examine the socio-demographic differences between entrepreneurs at National Arts festivals in South Africa. Language, and specifically Afrikaans, English and African languages, was used ...
The relationship between tourism and trade in south africa
(Wiley-Blackwell, 2010)
This article explores the relationship between tourist arrivals and trade in South Africa. Two analyses were conducted – a panel data analysis, which included tourism and trade data of 40 countries with South Africa, and ...
Does loyalty pay? First-time versus repeat visitors at a national arts festival
(University of South Africa, 2010)
The aim of this research is to segment visitors to one of South Africa's biggest arts festivals based on the frequency of visits in order to distinguish between first-time and repeat festival attendees. Both first-time and ...
Travel motivation of tourists to Kruger and Tsitsikamma national parks: A comparative study
(Southern African Wildlife Management Association, 2010)
As countries and destinations try to increase their share of the international and national tourism market, it is important to understand why people travel and why they choose a specific destination. We here determine and ...
Pricing guidelines for graded hotels and guesthouses in South Africa
(Cognizant Communication Corporation, 2013)
Pricing accommodation is a complex process. This study attempted to provide guidelines for determining competitive prices for hotels and guesthouses in South Africa, the two types of accommodation that hold the largest ...
Relationship between travel motives and key success factors of visitors at a jazz festival
(Stellenbosch University, 2013)
This study set out to determine whether different target market segments have different needs as to which managerial aspects will keep them satisfied and returning to a festival. A survey was conducted at the Cape Town ...
Tourists characteristics and willingness to pay to see the Big Five
(Sabinet, 2013)
Tourism is an engine of growth and development in natural areas, but resources need to be protected and that often involves high costs. The opportunity to view Big Five game in their natural habitat is a common good and ...