Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ...

This study identified the determinants of length of stay at three of South Africa’s coastal national parks: the Addo Elephant, Tsitsikamma, and Wilderness National Parks. The overall impact of tourists in a given economy ...

This study investigated the determinants of participant spending at the Comrades Marathon 'up' run (Durban to Pietermaritzburg) and 'down' run (Pietermaritzburg to Durban). A participant survey conducted at the race in ...

The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ ...

Theatre is a popular pastime in South Africa. However, little is known about the visitors attending these productions and what motivates them to attend. The purpose of this research is to determine the motives of attendees ...

Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...

The purpose of this research was to determine whether visitors who attend the same live music performance at four different destinations/locations vary and whether their needs were the same for a memorable visitor ...

Purpose and objective: The purpose of this research is to determine what managers regard as important critical success factors in ensuring a memorable visitor experience at a live music performance. Problem investigated: ...