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Who are the big spenders at a motorcycle event?
(University of Johannesburg, 2015)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...
Running up or down why is there a difference in spending?
(University of Johannesburg, 2015)
This study investigated the determinants of participant spending at the Comrades Marathon 'up' run (Durban to Pietermaritzburg) and 'down' run (Pietermaritzburg to Durban). A participant survey conducted at the race in ...
Motives of attendees at Rain s live music theatre production: a tribute to the Beatles
(AJHTL, 2015)
Theatre is a popular pastime in South Africa. However, little is known about the visitors attending these productions and what motivates them to attend. The purpose of this research is to determine the motives of attendees ...
A motivation-based typology of five-day international test cricket match spectators
(AFAHPER-SD, 2015)
Considering the various formats of cricket, as well as the different reasons why tourists attend
these events, it becomes clear that more direct marketing of these events is required in order to
expand attendance at ...