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A motivation-based typology of five-day international test cricket match spectators
(AFAHPER-SD, 2015)
Considering the various formats of cricket, as well as the different reasons why tourists attend
these events, it becomes clear that more direct marketing of these events is required in order to
expand attendance at ...
Segmenting visitors to the Addo Elephant National Park in South Africa based on education level
(AJHTL, 2015)
The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ ...