Browsing Faculty of Economic and Management Sciences by Author "63676bca-342d-4726-98da-431d1c24c73f"
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The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short–term insurance industry
Mackay, N.; Mostert, P.G.; Petzer, D.J. (MC Cant, 2015)South African short-term insurers operate in a highly competitive market but do not successfully differentiate themselves from competitors. One way differentiation can be achieved, is to adopt a customer-focused approach ... -
Relational benefits and customer satisfaction – a South African short-term insurance industry perspective
Mackay, N.; Petzer, D.J. (Prof. Ansie Lessing, 2014)South African short-term insurers struggle to maintain and grow market share due to industry competitiveness and decreasing customer retention rates. One way of retaining customers is to establish and maintain long-term ...