Now showing items 1-20 of 23

    • A 3E typology of visitors at an electronic dance music festival 

      Kruger, Martinette; Saayman, Melville (Emerald, 2016)
      Purpose: The purpose of this paper is to determine the motives of visitors to an electronic dance music (EDM) festival in South Africa and clustered the participants according to these motives. Design/methodology/approach: ...
    • A motivation-based typology of road cyclists in the Cape Town Cycle tour South Africa 

      Kruger, Martinette; Myburgh, Esmarie; Saayman, Melville (Taylor & Francis, 2016)
      This research identified cyclists' main motives for participating in the Cape Town Cycle Tour, and segmented them accordingly. Six distinct motives were identified (in order of importance): commitment and event affiliation, ...
    • Are you willing to pay more for the arts? 

      Kruger, Martinette; Saayman, Melville (University of Johannesburg, 2016)
      This study determines festival attendees' Willingness To Pay to support an increase, or prevent a decline, in arts performances and exhibitions. It uses the contingent valuation method to produce a profile of attendees, ...
    • The determinants of visitor length of stay at the Kruger National Park 

      Kruger, Martinette; Saayman, Melville (AOSIS, 2014)
      This study analysed the determinants of tourists' length of stay at one of South Africa's oldest and largest national parks, the Kruger National Park. It took the different regions of this Park into account and analysed ...
    • Determinants of visitor length of stay at three coastal parks in South Africa 

      Scholtz, Marco; Kruger, Martinette; Saayman, Melville (Taylor & Francis, 2015)
      This study identified the determinants of length of stay at three of South Africa’s coastal national parks: the Addo Elephant, Tsitsikamma, and Wilderness National Parks. The overall impact of tourists in a given economy ...
    • Different venues, different experiences: evidence from live music performances 

      Manners, Bianca; Kruger, Martinette; Saayman, Melville (University of Stellenbosch, 2015)
      The purpose of this research was to determine whether visitors who attend the same live music performance at four different destinations/locations vary and whether their needs were the same for a memorable visitor ...
    • Expectations versus experience - the Kruger National Park's interpretation services from a regional approach 

      Botha, Elricke; Saayman, Melville; Kruger, Martinette (Taylor & Francis, 2016)
      The Kruger National Park's management currently neglects the importance of interpretation and, thus, the expectations of interpretation services mostly exceed the actual experience thereof. The aim of this article was thus ...
    • Expenditure-based segmentation: a case analysis of attendees to a youth festival in South Africa 

      Kruger, Martinette; Saayman, Melville (Cognizant, LLC, 2016)
      This case analysis applies expenditure-based segmentation to the Samsung Rage Festival in South Africa, a major youth festival. Results reveal that that expenditure levels are associated with a number of socioeconomic as ...
    • Experience-based typology of spectators at an international cricket sixes tournament 

      Kruger, Martinette; Saayman, Melville (University of Stellenbosch, 2016)
      This innovative research on managing and marketing team sport events was completed for the first time at an international Cricket Sixes tournament held in South Africa (SA). A visitor survey was conducted at SuperSport ...
    • ‘Festivalscape’ factors influencing visitors’ loyalty to an agri-festival in South Africa 

      Fourie, Monique; Kruger, Martinette (AOSIS, 2015)
      Orientation: The NAMPO Harvest Day is the largest festival of its kind in the southern hemisphere. To sustain the festival’s success, it is important to assess which ‘festivalscape’ factors influence visitors’ ...
    • ‘Festivalscape’ factors influencing visitors’ loyalty to an agri-festival in South Africa 

      Fourie, Monique; Kruger, Martinette (AOSIS, 2015)
      Orientation: The NAMPO Harvest Day is the largest festival of its kind in the southern hemisphere. To sustain the festival’s success, it is important to assess which ‘festivalscape’ f actors influence visitors’ ...
    • How do mountain bikers and road cyclists differ? 

      Kruger, Martinette; Saayman, Melville (SA Association for Movement & Leisure Science, 2014)
      Limited research has focused on different types of cycling events and how these participants differ in terms of their socio-economic and behavioural profiles. This research attempts to fill the gap in the literature regarding ...
    • Intention of mountain bikers to return 

      Kruger, Martinette; Hallmann, Kristen; Saayman, Melville (Stellenbosch University, 2016)
      Mountain biking forms part of cycle tourism and is a growing segment in sport tourism. Yet, information about the underlying motives of those who participate in mountain bike events, while a tourist at the same time, appears ...
    • Managing a live music performance: a supply side analysis 

      Manners, Bianca; Saayman, Melville; Kruger, Martinette (AOSIS, 2015)
      Purpose and objective: The purpose of this research is to determine what managers regard as important critical success factors in ensuring a memorable visitor experience at a live music performance. Problem investigated: ...
    • Managing live music performances: a demand and supply analysis 

      Manners, Bianca; Kruger, Martinette; Saayman, Melville (Cognizant, LLC, 2016)
      The purpose of this study was to provide a comparison between the demand and supply aspects of live music performances in order to establish whether any differences exist between those aspects regarded as important by ...
    • A motivation-based typology of five-day international test cricket match spectators 

      Scholtz, Marco; Kruger, Martinette; Saayman, Melville (AFAHPER-SD, 2015)
      Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ...
    • A motivation-based typology of triathletes 

      Kruger, Martinette; Myburgh, Esmarie; Saayman, Melville (SA Association for Movement & Leisure Science, 2014)
      Ironman South Africa is the only Ironman on the African continent which takes place every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes participating. The purpose of this research was to ...
    • Motives of attendees at Rain s live music theatre production: a tribute to the Beatles 

      Kruger, Martinette; Saayman, Melville (AJHTL, 2015)
      Theatre is a popular pastime in South Africa. However, little is known about the visitors attending these productions and what motivates them to attend. The purpose of this research is to determine the motives of attendees ...
    • Running up or down why is there a difference in spending? 

      Kruger, Martinette; Saayman, Melville (University of Johannesburg, 2015)
      This study investigated the determinants of participant spending at the Comrades Marathon 'up' run (Durban to Pietermaritzburg) and 'down' run (Pietermaritzburg to Durban). A participant survey conducted at the race in ...
    • Segmenting visitors to the Addo Elephant National Park in South Africa based on education level 

      Kruger, Martinette; Saayman, Melville (AJHTL, 2015)
      The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ ...